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Effective Marketing Strategies
How to market a home health agency or physical therapy practice: Marketing does not begin and end with image. Have you had the experience of hiring a marketing agency and receiving only a new logo and a few attractive printed pieces? Effective home health marketing strategies consider target audience, message, medium, distribution, frequency, cost per impression, and RETURN ON INVESTMENT. BMA focuses on the business of marketing and uses art and strategy to achieve the best possible return on investment for you.
A Message to Small Companies and Do-It-Yourself Managers
Your time is money and so is the time of your employees. Avoid having employees work on your marketing while on-the-clock and then pretending that no cost was associated with the effort. Consider what it is that you do for your own company to make the most money. Do homegrown marketing efforts distract you from the most important work you do for your company? Call Brazzell Marketing Agency to improve the caliber of your communications efforts and to let you focus on your primary work.
Have you set a realistic marketing budget for growing your home health agency? If your weekly marketing budget is less than the cost of taking the family out to eat, now is the time to rethink your healthcare marketing strategy.
Facebook Target Marketing
Whether you are private duty home health who would do well to advertise directly to millionaires or you are a physical therapy practice with a message to get out to doctors, Facebook target marketing is the most cost-effective way to reach targeted audiences with high-impact messages. Brazzell Marketing Agency helps clients create the right message and deliver it to the right audience at the right price.