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Are You Getting the Most Out of This Free Business Tool: Google My Business?

August 22, 2020

Tips and tricks. The free Google My Business feature makes a serious impact on the revenue of physical therapy providers, home care agencies, home health agencies, etc. It definitely deserves attention from time to time. You may have known this asset as your Google Local page or Google+ business page. Those are now merged into […]

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See What People Type When Searching for Home Care

July 7, 2020

Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online will type “home care” in a search engine and that people searching […]

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Get More Leads by Turning Off the Spam Filter

May 6, 2020

We hear this same thing about twice per month. Important leads received over the website were missed or responded to late because the email went to a spam folder. Are your community liaisons allowing an algorithm to throw leads in the trash? If you’ve ever said, “Oh, it went to spam,” you are probably missing […]

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Physical Therapy Provider Pays $25K in HIPAA Fines for Publishing Patient Testimonials

September 7, 2019

Did you know that a physical therapy provider was once fined $25,000 for HIPAA violations related to patient testimonials? If you are a licensed healthcare professional or operating as a licensed healthcare company, you are likely bound by very specific and strict laws to not divulge any information about your patients/clients. Under the Health Insurance […]

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How Being Number One in Google Can Hurt Your Business

June 8, 2019

America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly assume that higher is better. In search advertising campaigns such as Brazzell’s Search Results Now, businesses are […]

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