Tips and tricks. The free Google My Business feature makes a serious impact on the revenue of physical therapy providers, home care agencies, home health agencies, etc. It definitely deserves attention from time to time. You may have known this...
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See What People Type When Searching for Home Care
July 7th, 2020
Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online...
Get More Leads by Turning Off the Spam Filter
May 6th, 2020
We hear this same thing about twice per month. Important
leads received over the website were missed or responded to late because the
email went to a spam folder. Are your community liaisons allowing an algorithm
to throw leads in the trash? If...
Physical Therapy Provider Pays $25K in HIPAA Fines for Publishing Patient Testimonials
September 7th, 2019
Did you know that a physical therapy provider was once fined $25,000 for HIPAA violations related to patient testimonials? If you are a licensed healthcare professional or operating as a licensed healthcare company, you are likely bound...
How Being Number One in Google Can Hurt Your Business
June 8th, 2019
America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly...
In the world of international business and intrigue, state heads and CEOs manage the risk of key employees being taken hostage. In small business America, the risk of international hostage taking is still present. Rather...