Call: 866.272.3799

Facebook Target Marketing

for Home Health, Physical Therapy, Home Care and more

Reach Doctors, Top Homecare Customers,
or Other Target Audiences
for about 2ยข per ad-view!

Forget everything you know about social media. This is not that. This is about advertising in the largest newspaper in your town: Facebook. This is about putting a digital billboard on the most trafficked highway in your town: Facebook. That's right; with roughly 7 out of 10 adults using Facebook to read news about their friends and the world, Facebook is the largest single advertising channel in your hometown. Additionally, the Facebook advertising platform puts your ads on Instagram and other partner apps. It also has one of the lowest ad costs, the ability to capture fans for free communication in the future, some of the best targeting options, and the ability to click through for immediate contact with your physical therapy practice or home care agency. So why aren't you advertising in it? Call now to discuss your business, your goals, and what advertising strategies will work best for you: 866.272.3799.

Target the audience that's right
for your home health agency or
physical therapy practice.

Our Facebook Target Marketing package features ads with highly targeted audiences. Of course, we target all ads by geography, but did you know that ads can be further targeted by your audience's occupation, age, education, and even by their interests? Using third-party maps of household incomes, we can further refine audiences to higher or lower income neighborhoods according the tne needs of each client. Top audiences for our clients include:

Medical Referral Sources:
We can build your campaign to only deliver to the types of doctors who make home health or physical therapy referrals and their staff.

Key Private-pay Home Care Decision-Makers:
For private-pay, the most lucrative advertising audience is often the more affluent women, age 55+, who are very close to the advertiser.

Senior Medicaid Beneficiaries:
When the goal is promoting Medicaid waiver services such as personal care, we can develop a Facebook campaign targeted to older people in the lower income neighborhoods of your service area.

Medicare Beneficiaries: We can advertise directly to Medicare beneficiaries to let them know that Medicare pays 100% for home health to help with various specific conditions. Drive local seniors to your informative landing pages and get them asking about how to get home health.

Your Best Audience:
With this package, we perform an in-depth consultation. Part of that consultation is determining what the best targeting for your ads will be.

Our Low-Cost Package
  • Initial consultation: a detailed consultation exploring your business's strengths, weaknesses, opportunities, and threats.
  • Design of multiple ads: We design multiple ads at once and run them under the same budget so we can see what messages are most effective for your business.
  • Reporting and analysis: We send performance reports approximately every 60 days. We analyze your results to help us make increasingly effective ads going forward. We report the analysis to you, so you can use the findings in other marketing decisions. For instance, for one client, we found that blue backgrounds consistently earned 40% more clicks than red backgrounds. For another client, we found that ad response rates increased 71% when we replaced the word "care" with the word "support."
  • Continue as long as you like: There is no minimum time requirement. Cancel at any time. We renew the agreement every two months so we can create fresh ads and continue your analysis. Every time we create a fresh set of ads, we bring the best performers from previous ad sets forward into your current campaign. Over time, we have an ad set of all-stars always running for your practice.

    Call now to discuss Facebook Target Marketing relative to other advertising options and see if this is the right strategy for your unique business today: 866.272.3799.

    Costs Starting at: $358 every 60 days

Sample home health and hospice ad to referral sources. (Size reduced here for display)
Home Health Facebook Advertising

Sample home care ad to high-income, adult women.
Home Care Facebook Advertising Sample

Sample physical therapy ad targeted to area doctors.
Sample Facebook Advertising for Physical Therapy

Home Health Marketing Strategy

Referral Doubling Strategy

With years of consistent success, one marketing strategy has doubled referrals for home health and physical therapy. Learn how. FREE.

Audio Target Marketing: Highly Targeted Healthcare advertising over combined internet radio and podcast outlets such as Pandora, iHeart Radio, TuneIn, Cloud 10, and more

Audio Target Marketing SM

Highly targeted healthcare marketing over combined internet radio outlets such as Pandora, iHeart Radio, TuneIn, ESPN, and much more. Leverage the warmth and persuasiveness of the human voice to promote your brand with the best audiences for home care marketing, physical therapy marketing, hospice marketing, and more. The size of the combined Audio Target Marketing audience rivals Facebook, and, for home care marketing, the targeting is better than Facebook's. Deliver 30-second commercials with voice, music, and graphic design for pennies per ad play.

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