Facebook Target Marketing
for Home Health, Physical Therapy, Home Care and more
Reach Doctors, Top Homecare Customers,
Forget everything you know about social media. This is not that. This is about advertising in the largest newspaper in your town: Facebook. This is about putting a digital billboard on the most trafficked highway in your town: Facebook. That's right; with roughly 7 out of 10 adults using Facebook to read news about their friends and the world, Facebook is the largest single advertising channel in your hometown. Additionally, the Facebook advertising platform puts your ads on Instagram, Messenger, and other partner apps. It also has the lowest ad costs, the ability to capture fans for free communication in the future, precise audience tracking, analytical tools, and the ability to click through for immediate contact with your physical therapy practice or home care agency. So why aren't you advertising in it? Call now to discuss your business, your goals, and what advertising strategies will work best for you: 866.272.3799.
or Other Target Audiences
for about 2¢ per ad-view!
Target the audience that's right
Our Facebook Target Marketing package features ads with highly targeted audiences. Of course, we target all ads by geography, but did you know that ads can be further targeted by your audience's occupation, age, education, and even by their interests? Using third-party maps of household incomes, we can further refine audiences to higher or lower income neighborhoods according the tne needs of each client. Top audiences for our clients include:
for your home health agency or
physical therapy practice.
Medical Referral Sources:
We can build your campaign to only deliver to the types of doctors who make home health or physical therapy referrals and their staff.
Key Private-Duty Decision-Makers:
For private-duty, the most lucrative advertising audience is often the more affluent women, age 45+, who are very close to the advertiser.
Senior Medicaid Beneficiaries:
When the goal is promoting Medicaid waiver services such as personal care, we can develop a Facebook campaign targeted to older people in your service area who have lower income and other characteristics ensuring a higher percentage of Medicaid beneficiaries in your audience.
Medicare Beneficiaries: We can advertise directly to Medicare beneficiaries to let them know that Medicare pays 100% for home health to help with various specific conditions. Drive local seniors to your informative landing pages and get them asking about how to get home health.
Your Best Audience:
With this package, we perform an in-depth consultation. Part of that consultation is determining what the best targeting for your ads will be.
Our Low-Cost Package
- Initial consultation: a detailed consultation exploring your business's strengths, weaknesses, opportunities, and threats.
- Design of multiple ads: We design multiple ads at once and run them under the same budget so we can see what messages are most effective for your business.
- Reporting and analysis: We report to you regularly about the performance of your ad campaign. We also analyze your results so we can make increasingly effective ads going forward. We report the analysis to you, so you can use the findings in other marketing decisions. For instance, for one client, we found that blue backgrounds consistently earned 40% more clicks than red backgrounds. For another client, we found that ad response rates increased 71% when we replaced the word "care" with the word "support."
- Continue as long as you like: There is no minimum time requirement. Cancel at any time. We renew the agreement every two months so we can create fresh ads and continue your analysis. Every time we create a fresh set of ads, we bring the best performers from previous ad sets forward into your current campaign. Over time, we have an ad set of all-stars always running for your practice.
Call now to discuss Facebook Target Marketing relative to other advertising options and see if this is the right strategy for your unique business today: 866.272.3799.
Costs Starting at: $289 every 60 days
Sample home care ad to high-income, adult women.
Sample physical therapy ad targeted to area doctors.