Special Guest Author: Elizabeth E. Hogue, Esq.
Recent changes to the federal anti-kickback and Stark requirements include a special rule for directing patient referrals, but limits apply! Under a new special rule for directed referrals,...
How To Market a New Home Care Agency
December 8th, 2020
So you've started a home care agency or you've decided it's time to take your small home business to the next level. How do you create a steady stream of new clients so your business can grow? How do you do this on an annual marketing budget that is...
Lookout Facebook! Here Comes Audio Target Marketing.
November 21st, 2020
For the past few years, Facebook Target Marketing and Search Results Now have been the king and queen of push and pull marketing respectively. Until recently, no advertising channel other than Facebook or direct mail offered the age and geography...
Quick! Name a Great Place to Buy Coffee!
November 9th, 2020
The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
Promoting Your Specialty Programs: Three Great Strategies
October 24th, 2020
Under the umbrella of your general business description, it’s
common to have one or more specialty programs. For instance, a home health
agency may have a CHF monitoring program; a physical therapist may have a women’s
health program, and a...
Template Brochures: New Opportunity to Look Amazing on a Budget
October 24th, 2020
The cost and effort needed to have a great brochure is coming way down. An easy way to get an advantage over the competition is to have brochures that are professionally written, designed, and printed. Now, only $169 (all-inclusive) gets 1,000 rack...