There has been a sea change in marketing—one that arrives fittingly at the dawn of the second quarter century. The digital revolution that once defined modern marketing has matured, and its early giants are showing their age. Google, Facebook, Yelp, and similar platforms—once seen as unstoppable—are now being outpaced by advertising systems that are actually […]

A powerful new ad option puts your message at the top of physicians’ email inboxes—without breaking compliance rules. For decades, referral-based healthcare providers have asked the same question: “How can I email doctors to generate more referrals?” Until now, the answer has always been, “You can’t.” Strict double opt-in requirements make it nearly impossible. Doctors […]

For home care, home health, and hospice providers, diversity in marketing isn’t about politics—it’s about performance. Businesses that reflect the full diversity of their communities in their advertising materials consistently reach more people, earn more trust, and close more sales. The Data Speaks In Brazzell Marketing Agency controlled ad testing, ads featuring both a Black […]

Home care marketing is often focused on getting leads—but what happens after the phone rings or the referral comes in? At that point, your close ratio takes over, and it can make or break your profitability. What Is a Close Ratio? Your close ratio is the percentage of potential clients who actually become paying clients. […]

Google Business Profile may be the most effective free marketing tool available to local healthcare providers—and yet, it remains one of the most misunderstood. For home care agencies, physical therapy clinics, hospice, home health, and other community-based providers, this free asset can dramatically improve visibility, credibility, and lead generation. Despite this, many business owners either […]