For the past few years, Facebook Target Marketing and Search Results Now have been the king and queen of push and pull marketing respectively. Until recently, no advertising channel other than Facebook or direct mail offered the age and geography...
Quick! Name a Great Place to Buy Coffee!
November 9th, 2020
The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
Promoting Your Specialty Programs: Three Great Strategies
October 24th, 2020
Under the umbrella of your general business description, it’s
common to have one or more specialty programs. For instance, a home health
agency may have a CHF monitoring program; a physical therapist may have a women’s
health program, and a...
Template Brochures: New Opportunity to Look Amazing on a Budget
October 24th, 2020
The cost and effort needed to have a great brochure is coming way down. An easy way to get an advantage over the competition is to have brochures that are professionally written, designed, and printed. Now, only $169 (all-inclusive) gets 1,000 rack...
Why and How to Market to Past Patients for Home Health and Physical Therapy Growth
October 23rd, 2020
In home health marketing and physical therapy marketing, past patients prove to be the second-most lucrative target audience for marketing efforts. If your agency or practice has any budget at all dedicated to direct-to-consumer marketing,...
Tips and tricks. The free Google My Business feature makes a serious impact on the revenue of physical therapy providers, home care agencies, home health agencies, etc. It definitely deserves attention from time to time. You may have known this...