In community-based and outpatient healthcare, executives need to know that the reasons we once flocked to Facebook are no longer valid. Meta today is more reputation than real marketing value. Its ad platform and social networks now lag well behind competitive platforms in audience targeting, reach potential, reliability, and return on investment. For home care, […]

One thing great brands have in common is consistency. A consistent look and feel builds recognition, trust, and credibility. And the key to consistency is a tool known as the branding standards package. You don’t need to spend ten thousand dollars or more, as many large companies do, to have an effective branding standards package. […]

Here’s a question that surprises a lot of business owners: When are people most likely to open what are essentially personal emails, like a clinic newsletter or promotional message? The answer isn’t late at night. It isn’t weekends either. The best open rates consistently happen in the middle of the workday, mid-week. Why Midday Works […]

By Elizabeth E. Hogue, Esq.Guest Contributor The right of patients to choose providers who will render care to them is currently based on four key sources: The U.S Supreme Court has now issued a decision about the federal statute for the Medicaid Program described above in Medina v. Planned Parenthood South Atlantic, et al. [No, […]

SEO (short for Search Engine Optimization) refers to the art and science of getting your business to appear higher in search results. Everyone wants it, and there’s no shortage of advice about how to get it: keyword placement, backlink authority, sitemaps, structured data, etc. You’ll also find less practical advice: essentially become an online magazine, […]