We hear this same thing about twice per month. Important leads received over the website were missed or responded to late because the email went to a spam folder. Are your community liaisons allowing an algorithm to throw leads in the trash? If you’ve ever said, “Oh, it went to spam,” you are probably missing […]
Hospice Agencies Should Know that Doctors are Not Billing for Advance Care Planning
Of all the subjects representatives can share with doctors, enhanced billing opportunities get the most attention. Hospice representatives and marketing planners have a new opportunity in some old codes: advance care planning. This past November, the Journal of the American Medical Association published a review of more than eighteen thousand Medicare billing records for patients […]
Deliver More Inspiring In-Services and Team Meetings with Our Telehealth App
One of the strengths of our HIPAA-compliant, video conferencing app for $12.99 is that in addition to being useful for patient encounters, it is also strong for in-services and team meetings. Our home health, home care, and hospice clients tend to have large numbers of employees who spend most of their time in the field. […]
Do A Handful of Referral Sources Control Most of Your Business?
This is a precarious position occupied by many physical therapy practices, hospice providers, home health agencies, and other referral-based healthcare providers. Trying to expand your referral base is a catch 22. Marketing to existing referral sources costs much less per referral and protects referral source loyalty. If you aren’t staying in touch with your active […]
Facebook Costs Down 42%!
The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]
Help Wanted Ads Perform Up to 222% Better with Learn More Button Versus an Apply Now Button
In a help wanted advertising campaign on the Facebook advertising platform, we recently experimented with call-to-action buttons. We found that “Learn More” call to action buttons generated 30% to 222% more clicks per audience member compared to “Apply Now” buttons. This adds to a long trend of experiments showing that pushy techniques in Facebook such […]
Telehealth Videoconferencing for $12.99
Imagine having one of the lowest-priced telehealth videoconferencing systems, with amazing features, under your own company brand. Now imagine that HIPAA compliance is easy, because the company will *automatically* send your Business Associate Agreement on initial setup. If your imagination can take it, add this as well, there’s no integration or software conflicts to worry […]
A Great Option for $15 Logos!
Who knows how long it will take for our economy to return to normal? In the meantime, here’s one more way to have top-level marketing at the lowest possible prices. For those of you who are not currently using a logo that serves your company very well, VectorStock is a good source for logos at […]
Help Wanted Ads Have Evolved. Are You Ready?
It may be temporary, but new unemployment claims are at historic highs. Now may be a great time to see if you can attract the next great clinician for your team. Regardless of whether you are advertising job openings now or later, here’s something all successful employers must be aware of. Gone are the days […]
Shopping for Home Care Online is Up During COVID-19
The current economy and mood in the U.S. has a possibility of affecting online shopping for home care – especially private-pay home care. On one hand, people have seen their stock market values plunge 33%, and they are trying to keep their distance from one another. On the other hand, people may have increasing awareness […]
