February 13, 2017: Every business wishes they could be on the first page of Google search results, but most hesitate in the face of the perceived uncertainties surrounding SEO. Now, you can be on the first page of Google within one business day, guaranteed, for only $169. Let's start by understanding why this matters so much.

Normal push adversting takes time to work. Push advertising inserts itself into a person's perception while that person is doing something else. With repetition, the person becomes familiar with your brand and becomes more likely to take a desired action at some point in the future, but the person is unlikely to drop what she or he is doing and run to sign up for your services the first time your ad is viewed. With our new Search Results Now program, we can shortcut that model of advertising and consumer behavior. We are not pushing ads onto people while they are doing something else. We are displaying an advertising message at the very moment they are activley shopping for a service provider. By having the ability to only show your ads at that moment when people are actively researching and shopping, you create a situation where clicks mean new patients and new clients much faster.

With Search Results Now, Brazzell creates algorithms designed to detect search engine users who are actively researching your category of services in your geographic area. When the algorithm is triggered, your ad is displayed. Your budget is only used if someone actually clicks your ad.

You may be surprised by how often people are making these kinds of searches online. Even in service areas containing only around 50,000 people, our home care clients are seeing their ads triggered and displayed thousands of times per month at the $169 level. The same holds true for our physical therapy clients using this strategy. We also get to see exactly what someone was typing when they clicked your ad and went to your website. You will see people typing phrases such as "elder sitters in XYZ county," "home care agencies near me," "in-home support aides," etc. The same holds true for physical therapy, and to a lesser extent for hospice and home health. These are the people you need to be engaging to increase your census.   

We have been testing Search Results Now in select cases, with about 20 clients since September 2015. February 2017 is our full public roll-out of the program. For all non-medical home care agencies, Search Results Now is a must-do, essential first step for your marketing plans. It can also be very helpful for physical therapy practices that can benefit from self-referral or direct access. Positive return on investment may also be available in home health and hospice.

The service agreement can be canceled at any time, so give it a try:
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