A study published in the Journal of the American Geriatrics Society in January reports that certain patients discharged from a skilled nursing facility (SNF) without home health had 32% higher mortality compared to patients who received home health. SNF discharges denied home health also experienced 11% more rehospitalizations within 30 days. Unfortunately, the study also […]

There are many valid ways to increase home health referrals, but if you are an established home health agency with a flow of incoming home health referrals of ten per month or greater, one method stands head and shoulders above the rest. You may receive a great deal of advice about developing special programs and […]

There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The impression alone is strongly beneficial because a perception of size and success leads […]

When we tell people the best way to reach doctors, we are usually met with skepticism.  So please allow us a moment to show you the best ways to reach doctors by a process of elimination. Ways that you cannot advertise to doctors: Email: Advertising needs to reach sufficient numbers to be effective. Most agencies […]

by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]