The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source marketing, now is a time for great deals.
Facebook Referral Source marketing refers to campaigns we develop to target discharge planners, the right types of doctors, and their staff. This is popular among physical therapy practices, home health, and hospice agencies. In our most recent analysis of these campaigns, our clients are paying $0.01 per ad view, all-inclusive. That includes our fees for consultation, developing the ads, and managing the campaigns, as well as the cost of running the ads on Facebook, Instagram, and partner apps. The current cost per impression is roughly half of what Brazzell Marketing Agency clients were paying this time last year. For instance, a $289 Facebook Referral Source campaign just completed with more than 24,000 ad views from medical referral sources.
Push advertising such as radio, TV, and Facebook is about reputation building. People have been holding off on some purchases the past few weeks, but they are still researching their future purchases and consuming ads. For the portion of your marketing strategy that is about reputation building, now is a great time to make an investment.