Home care marketing is often focused on getting leads—but what happens after the phone rings or the referral comes in? At that point, your close ratio takes over, and it can make or break your profitability.
What Is a Close Ratio?
Your close ratio is the percentage of potential clients who actually become paying clients. If you receive 20 inquiries this month and 5 sign up, your close ratio is 25%.
Improving your close ratio is one of the fastest, most cost-effective ways to increase revenue. You’ve already invested time or money to get the lead. Converting more of those leads into business multiplies the return on that investment—without increasing your ad spend.
The Tool That Helps You Close: Branded Presentation Folders
In healthcare marketing, brochures are essential. But the naked brochure—the standalone pamphlet—is best suited for volume distribution: brochure racks, door drops, and public hand-outs. When you’re working with someone actively showing interest, that same brochure can come across as underwhelming.
A branded presentation folder changes that. It signals professionalism, pride, and polish. It gives your agency’s materials a “put together” feel that elevates even simple black-and-white paperwork. The difference in perception is immediate—and powerful.
Presentation folders are particularly impactful in two scenarios:
- Home Care Sales with Individuals
Many private-duty home care agencies speak directly with clients or family members who express interest, ask questions, and are on the verge of choosing a provider. If your follow-up includes a clean, branded presentation folder with a welcome letter, pricing, FAQs, and service details, you’re showing a higher level of care—before services even begin. - Home Health and Hospice Marketing to Medical Referral Sources
For Medicare-certified home health and hospice agencies, the focus is on referral relationships. Discharge planners, physicians, and case managers handle dozens of agencies. A well-packaged folder stands out—on their desk, in their memory, and in future referral decisions.
Real Profits, Real Numbers
Here’s what’s at stake:
- An average home care client may bring in $10,000 in gross profit over the length of service.
- A typical home health patient might yield $1,600 in gross profit.
A folder that costs less than $1 could be the factor that helps close a $10,000 account. Even when the cost is closer to $3–$4 per folder in smaller quantities, the return on investment remains substantial.
Use Presentation Folders to Gain an Edge
For Medicaid waiver services, many agencies walk families through the intake process and then send them to a third-party—often a local health department—for enrollment. What happens next is critical. If the interested party receives ten brochures from ten different providers at that office, who do they remember? The agency that gave them a well-organized, attractive folder has a major advantage.
Presentation folders also have a place in the day-to-day running of larger organizations. When purchased in high quantities—such as 2,500 units—the per-unit price can drop to as low as 52 cents each. That’s lower than generic folders at most office supply stores. For organizations that can use them within two years, it’s a cost-effective decision not just for marketing, but for everyday professionalism in the office.
Get Started for Less Than You Think
Brazzell Marketing Agency offers branded presentation folders, and options like stagger-cut flyers can be developed for as little as $239. These inserts allow you to highlight individual services, showcase credentials, and tailor the message to each recipient—all within a single, polished package. Contact us regarding that special pricing for stagger-cut flyers.
Presentation folders do more than hold papers—they hold attention. And in competitive markets, attention leads to conversions.
Contact Brazzell Marketing Agency to get started on a branded folder that helps you close more business and improve your bottom line.
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