Want to look like a million bucks on a few hundred dollars? Here are a few tricks of the trade.
Rack Cards Instead of Brochures: Rack cards are 4″x9″ pieces of card stock. They are so named because they can fit into a brochure rack. Like brochures, they also fit nicely into standard envelopes. Competing for attention in the brochure rack, they have an advantage because they stand taller and wider than the standard 8.5″ x 11″ tri-fold brochure. Compared to brochures, rack cards cost less to have professionally designed (see design prices), and they cost less to print (see print prices). In home health marketing, it seems to be a general expectation that an established agency will have a good brochure, but young agencies will find that rack cards can also fit that bill nicely. Rack cards should also be considered any time an agency or practice wants to promote a side-product or specialty program.
Stickers Instead of Presentation Folders: Custom-designed presentation folders are one of those items that say “this business has arrived.” But if you haven’t quite arrived, they can be cost-prohibitive. For that professional, branded appearance, consider instead having 2″x4″ stickers professionally designed and printed. At Brazzell Marketing Agency, stickers are amazingly inexpensive, and when placed neatly on the outside of a generic pocket folder, they make a nice look. These stickers are so inexpensive, you’ll find that they are handy for branding all sorts of things – from the donuts you leave at the doctor’s office to the inexpensive first aid kit you leave in a patient’s home.
Stickers on pocket folders are only better than custom-designed presentation folders at low quantities. Explore the custom folder printing prices, and you will likely find that your own custom folders approach the prices of generic office-supply-store folders at the right quantities.
Use Gang Run Printing Whenever Possible: Gang run printing means your printing project is printed simultaneously with several other similar projects in a factory-style printing facility. This is what Brazzell Marketing Agency uses for most promotional printing projects. Gang run printing is much more efficient than having a local printer print each client’s project one at a time – adapting files and changing his equipment settings for each run. In general, gang run printing produces higher quality at a lower cost for color printing projects with print runs greater than 500 pieces. Request print samples.