HIPAA enforcement is changing. In 2026, the old way of doing things will present unacceptable risk for small-business healthcare providers. Fortunately, updating your website to match the current HIPAA technical security rules can be an easy process.
Avoid Website Animations to Animate Your Profits
Interactive and animated website design can backfire in healthcare and for other professional services. The concepts of cognitive overload, engagement versus addition, and the puzzle-box effect all discourage website animations and interactive design. Here's the research explaining why and how largely static website design produces higher return on investment.
eM Client Now the Smart Choice for Business Email
With its mobile version officially emerging from beta, eM Client has matured into the definitive replacement for Microsoft Outlook. It lowers costs (both in fees and time) while improving organization and communications. It maintains HIPAA-compliance and security/privacy in general, while giving business owners the freedom to connect with any and all email servers, calendars, and more.
WordPress Woes: Why Directly Coded Websites Solve Many Problems
WordPress may be free to download, but for many business owners it becomes an expensive kind of free. Behind the
promise of convenience often comes a surprising amount of weight: bulky software, frequent updates, plugin
conflicts, security concerns, and a hosting account crowded with tens of thousands of files. Directly coded websites
offer a different approach with lower costs, almost no maintenance, greater security, more design freedom, and more
reliable uptime.
Getting the Most Out of AI-Generated Logos
AI can be a strong way to explore logo ideas quickly and affordably. The problem is that free AI logo files are
usually too small for most business uses. A partial workaround is to generate the icon and the text separately, at
the largest size available. This article explores the current realities of AI-generated logos and tricks for
optimizing them for business use.
In 2026, Businesses Need to Re-Evaluate Social Media ROI
In 2026, many businesses need to take a hard, honest look at their social media footprint and ask a simple question:
Is this still a productive use of time? Here we discuss alternatives for that creative energy that are producing
much higher return on invesment for small-business healthcare providers.
Understanding Burst Frequency for Faster Results
Burst frequency is a planning approach that delivers several impressions within a shorter period of time rather than
spreading them thinly over many weeks. When allowed, it creates faster results with greater cost-efficiency. Here we
discuss which media employ this technique and how it is working.
In TV Viewership, Streaming Beat Broadcast Plus Cable, Creating Unprecedented Marketing Opportunities for Local
Businesses
Streaming has opened the door to a new version of TV advertising, one that is far more practical for local
businesses. Many business owners are surprised to learn that Video Target Marketing from Brazzell Marketing Agency
can place a business on streaming TV for as little as $200 per month, all-inclusive, including professional TV
commercial production.
Facebook and Instagram Are No Longer Competitive or Worthwhile
In community-based and outpatient healthcare, executives need to know that the reasons we once flocked to Facebook
are no longer valid. Meta today is more reputation than real marketing value. Its ad platform and social networks
now lag well behind competitive platforms in audience targeting, reach potential, reliability, and return on
investment. For home care, […]
How Great Brands Stay Great Brands
One thing great brands have in common is consistency. A consistent look and feel builds recognition, trust, and
credibility. And the key to consistency is a tool known as the branding standards package. You don’t need to spend
ten thousand dollars or more, as many large companies do, to have an effective branding standards package.
[…]
When Are People Most Likely to Open Your Email Newsletters?
Here’s a question that surprises a lot of business owners: When are people most likely to open what are essentially
personal emails, like a clinic newsletter or promotional message? The answer isn’t late at night. It isn’t weekends
either. The best open rates consistently happen in the middle of the workday, mid-week. Why Midday Works […]
U.S. Supreme Court Weighs In On Patients’ Right to Freedom of Choice of Providers
By Elizabeth E. Hogue, Esq.Guest Contributor The right of patients to choose providers who will render care to them
is currently based on four key sources: The U.S Supreme Court has now issued a decision about the federal statute
for the Medicaid Program described above in Medina v. Planned Parenthood South Atlantic, et al. [No, […]
The Most Important Factor in SEO Is the One Thing No One Ever Talks About
SEO (short for Search Engine Optimization) refers to the art and science of getting your business to appear higher
in search results. Everyone wants it, and there’s no shortage of advice about how to get it: keyword placement,
backlink authority, sitemaps, structured data, etc. You’ll also find less practical advice: essentially become an
online magazine, […]
Fixing the Leak: Top 3 Ways Providers Lose Clients From the Start
Before worrying about ads or marketing budgets, take 5 minutes to check for these 3 common leaks in your sales
funnel. They’re costing providers clients every single day—and most don’t even realize it. At first glance,
these three referral leaks may sound like common sense. It’s easy to assume, “That’s not us. That’s the other
[…]
The New Sea Change: Prepare for the Age of Market Intelligence
There has been a sea change in marketing—one that arrives fittingly at the dawn of the second quarter century. The
digital revolution that once defined modern marketing has matured, and its early giants are showing their age.
Google, Facebook, Yelp, and similar platforms—once seen as unstoppable—are now being outpaced by advertising systems
that are actually […]
Email Marketing to Doctors: Now You Can Do It
A powerful new ad option puts your message at the top of physicians’ email inboxes—without breaking compliance
rules. For decades, referral-based healthcare providers have asked the same question: “How can I email doctors to
generate more referrals?” Until now, the answer has always been, “You can’t.” Strict double opt-in requirements make
it nearly impossible. Doctors […]
Why Successful Businesses Use Diversity in Their Marketing: It Sells
For home care, home health, and hospice providers, diversity in marketing isn’t about politics—it’s about
performance. Businesses that reflect the full diversity of their communities in their advertising materials
consistently reach more people, earn more trust, and close more sales. The Data Speaks In Brazzell Marketing Agency
controlled ad testing, ads featuring both a Black […]
How to Fold More Profits Into Your Home Care Agency
Home care marketing is often focused on getting leads—but what happens after the phone rings or the referral comes
in? At that point, your close ratio takes over, and it can make or break your profitability. What Is a Close Ratio?
Your close ratio is the percentage of potential clients who actually become paying clients. […]
