Brazzell’s Early Market Intelligence can provide data on the census of your home health competition and market information a full year earlier than most sources, and for prices that start at $69 for a ten-county report. Third quarter 2013 home health census data is now ready for order.
- Know whether your market is growing or shrinking, whether you are getting your share or holding your own.
- See who your real competition is: who is succeeding, and who is just distracting.
- Practice more informed goal setting by knowing how many home health patients are in your market and how other home health agencies are doing.
- Download a sample report [click here]
The current report will show you the census of each home health agency located in your local market. It also shows you census counts for first and second quarter 2013 so you can gauge who is shrinking, who is growing, and at what rates. For quick review, the report provides market share calculations, census change summaries, market size summaries, market growth calculations, median agency size calculations, and other data.
Click here to download an order form.
Why should home health executives know the census of their competition?
- In our experience, many home health administrators asked to name their fastest rising, serious competition, name the wrong agencies. The fastest growing agencies are the ones making a difference to their referral sources. First learn who they are so you can then know what strategies are working in your local market, whom to watch, and whom to beat.
- It is impossible to truly gauge the effectiveness of your marketing plan unless you know what is happening to your market as a whole. How much your market as a whole is shrinking or growing affects how you should judge the growth of your own agency.
- When you know how many referrals your competitors are getting (in other words, how many referrals you are not getting), you can better predict the possible gains from different marketing strategies.
- If you are starting a Medicare-certified home health agency, knowing the size of your market and the relative size of different competitors will better inform the business plan and marketing plan. How can you estimate how many patients your new agency will get without knowing how many patients similar agencies get?
Much more information available on this page of our website: Home Health Market Share Census Reports
