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Hospice Agencies Should Know that Doctors are Not Billing for Advance Care Planning

April 24, 2020

Of all the subjects representatives can share with doctors, enhanced billing opportunities get the most attention. Hospice representatives and marketing planners have a new opportunity in some old codes: advance care planning. This past November, the Journal of the American Medical Association published a review of more than eighteen thousand Medicare billing records for patients […]

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Deliver More Inspiring In-Services and Team Meetings with Our Telehealth App

April 21, 2020

One of the strengths of our HIPAA-compliant, video conferencing app for $12.99 is that in addition to being useful for patient encounters, it is also strong for in-services and team meetings. Our home health, home care, and hospice clients tend to have large numbers of employees who spend most of their time in the field. […]

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Do A Handful of Referral Sources Control Most of Your Business?

April 16, 2020

This is a precarious position occupied by many physical therapy practices, hospice providers, home health agencies, and other referral-based healthcare providers. Trying to expand your referral base is a catch 22. Marketing to existing referral sources costs much less per referral and protects referral source loyalty. If you aren’t staying in touch with your active […]

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Facebook Costs Down 42%!

April 16, 2020

The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]

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Help Wanted Ads Perform Up to 222% Better with Learn More Button Versus an Apply Now Button

April 10, 2020

In a help wanted advertising campaign on the Facebook advertising platform, we recently experimented with call-to-action buttons. We found that “Learn More” call to action buttons generated 30% to 222% more clicks per audience member compared to “Apply Now” buttons. This adds to a long trend of experiments showing that pushy techniques in Facebook such […]

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