Marketing materials that use photographs of people should include diversity to broaden the appeal. While utilization of home health and hospice is on the rise, African Americans, Hispanics, and Latinos continue to be 25% to 65% less likely to access these benefits. Numerous investigations using primarily surveys and focus groups have attempted to understand and […]

When showing your email address or website address in print, capitalize the first letter of each word between the www part and the .com bit. This makes the addresses easier to read and reduces the chance of error when someone types them in. URLs are not case sensitive. For instance, when we type TherapistDirectory.com, our […]

So you’ve started your company Facebook page. You have chosen a great cover photo and profile picture. You have made a few good posts. And you are thinking, where’s all that viral reach everyone was talking about? How do I get people to “like” this page? Here are some tips for getting more page likes: […]

Our analysis of Medicare home health cost reports reveals that the average unduplicated total census was 725 patients per agency, but this number does not tell the whole story. Executives often use the concept of average to gauge their own performance (i.e. “Is my company’s marketing performance above average or below average?”). Any time you are trying […]

Most home health agencies have experienced downward pressure on their census, and executives often blame increased competition. Analysis of year-to-year cost reports supports this supposition. As a measure of the growing competition in Medicare certified home health, below we show the number of home health agency cost reports submitted each year (hospital cost reports and nursing […]