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The Danger of Sending the Same Newsletters to Patients and Doctors?

June 21, 2018

Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of communication. Sending your patient-oriented newsletters to doctors may facilitate top-of-mind awareness, but it can also backfire as some doctors will perceive […]

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Brochures That Sell – Top 3 Tips

April 26, 2018

When designed well, brochures can act as consummate salespeople that sit in the lobbies of doctors’ offices, in the homes of your patients, and any other place you choose.  The degree to which those brochures actually help the provider varies widely.  Here are top three tips for improving the brochure marketing that we see in […]

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Where to Display Your Non-Medical Home Care Promotional Material

April 12, 2018

Displaying brochures and supplying brochures at various points around town serves as a classic home care marketing strategy. Home care marketers commonly find themselves running out of ideas for where to continue this strategy. As with most advertising, you need thousands of impressions to be in your community for the advertising to have a good chance […]

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The Unspoken Message Rings Most True

March 29, 2018

  “Each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.” Dr. Marshall McLuhan, Understanding Media: The Extensions of Man. The philosophy of Marshall McLuhan offers insight into issues with which business managers still grapple today.  McLuhan coined the phrase, “The medium is the message.” In the world […]

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Do I Need a Separate Brochure for Doctors?

February 13, 2017

Have you ever noticed how quickly a doctor or discharge planner will scan your brochure and then dismiss it? It’s not that you have a bad brochure. It’s that most general-purpose brochures are written with the informational needs of the general public in mind. Medical referral sources have different informational needs. Sometimes satisfying those informational […]

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