August 15, 2017 Each separate violation of the CAN-SPAM Act carries penalties up to $40,654. A practice that has emailed 10 people ten times each in violation of the CAN-SPAM Act would be subject to more than four million dollars in fines. Having another company do emails for you does not limit your liability under the […]

Home health agencies, hospice agencies, and physical therapy practices have so much to gain from physician referrals that regularly scheduled marketing communication with them should be a core component of all marketing plans. We periodically receive the question of whether mail or email is better for this marketing. For established agencies and practices, postal mail […]

Today, GoDaddy has hiked up prices on their company email plan from $99 per year for 10 email addresses to $7.99 per month per email. If you were using all 10 email addresses, that's almost a tenfold price hike in one year! Remember, Brazzell's premium website hosting plan comes with unlimited company email addresses and hosting […]

July 18, 2016:  Most healthcare providers have a basic understanding of how email newsletters could help their business, but most do not use them as part of their marketing mix for three reasons: (1) Time, (2) Cost, and (3) Learning Curve. Brazzell Marketing Agency makes all of those reasons non-issues, so let's get started. Our […]

In home health marketing and physical therapy marketing, past patients prove to be the second-most lucrative target audience for marketing efforts. If your agency or practice has any budget at all dedicated to direct-to-consumer marketing, the first place to look for advertising opportunities is your own past patients. Why are past patients such an important […]