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Don’t Violate Email Marketing Laws

August 15, 2017

August 15, 2017 Each separate violation of the CAN-SPAM Act carries penalties up to $40,654. A practice that has emailed 10 people ten times each in violation of the CAN-SPAM Act would be subject to more than four million dollars in fines. Having another company do emails for you does not limit your liability under the […]

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Marketing to Doctors: Mail vs. Email

April 19, 2017

Home health agencies, hospice agencies, and physical therapy practices have so much to gain from physician referrals that regularly scheduled marketing communication with them should be a core component of all marketing plans. We periodically receive the question of whether mail or email is better for this marketing. For established agencies and practices, postal mail […]

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Unlimited Company Email Addresses

August 8, 2016

Today, GoDaddy has hiked up prices on their company email plan from $99 per year for 10 email addresses to $7.99 per month per email. If you were using all 10 email addresses, that's almost a tenfold price hike in one year! Remember, Brazzell's premium website hosting plan comes with unlimited company email addresses and hosting […]

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Excellent Email Newsletters Have Never Been Easier

July 18, 2016

July 18, 2016:  Most healthcare providers have a basic understanding of how email newsletters could help their business, but most do not use them as part of their marketing mix for three reasons: (1) Time, (2) Cost, and (3) Learning Curve. Brazzell Marketing Agency makes all of those reasons non-issues, so let's get started. Our […]

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Why and How to Market to Past Patients for Home Health and Physical Therapy Growth

July 18, 2015

In home health marketing and physical therapy marketing, past patients prove to be the second-most lucrative target audience for marketing efforts. If your agency or practice has any budget at all dedicated to direct-to-consumer marketing, the first place to look for advertising opportunities is your own past patients. Why are past patients such an important […]

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