In a help wanted advertising campaign on the Facebook advertising platform, we recently experimented with call-to-action buttons. We found that “Learn More” call to action buttons generated 30% to 222% more clicks per audience member compared to “Apply Now” buttons. This adds to a long trend of experiments showing that pushy techniques in Facebook such […]

It may be temporary, but new unemployment claims are at historic highs. Now may be a great time to see if you can attract the next great clinician for your team. Regardless of whether you are advertising job openings now or later, here’s something all successful employers must be aware of. Gone are the days […]

This one simple trick can turn many websites into employee recruitment machines. More than a decade ago, we were working on a website for a home care provider in Drexel, NC. They tasked us with getting them more employee applications. At the time, their website featured a full, traditional employment application. In online marketing, contact forms […]

In a recent employee recruitment campaign, we found that a signing bonus did not improve the performance of help-wanted ads. In October 2018, Brazzell Marketing Agency ran a Facebook Employee Recruitment campaign to help a practice reach physical therapists. The campaign used four different ad designs, and two versions of each ad, for eight ads total. […]

This ad is generating multiple resumes per week.Click to see it full size. Remember paid Facebook ads to help with your recruitment needs. Use the advanced targeting features in ad creation to make sure your advertising budget is spent on only the right professionals – and not wasted on a general public audience. Nurses, physical […]