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Eight Steps to a Loyal Referral Source

June 21, 2020

Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight steps and discuss the implications these steps have on your marketing strategies. Build […]

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Facebook Costs Down 42%!

April 16, 2020

The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]

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Help Wanted Ads Perform Up to 222% Better with Learn More Button Versus an Apply Now Button

April 10, 2020

In a help wanted advertising campaign on the Facebook advertising platform, we recently experimented with call-to-action buttons. We found that “Learn More” call to action buttons generated 30% to 222% more clicks per audience member compared to “Apply Now” buttons. This adds to a long trend of experiments showing that pushy techniques in Facebook such […]

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Should I Advertise on More Social Media than Facebook?

March 6, 2020

Facebook is one of the best advertising options for local healthcare providers because the costs can be as low as 2 pennies per ad-view (all inclusive) and the targeting can include age, profession, interests, and very specific geography. For most subscribers to this blog, the answer is “Facebook should be the only social media where […]

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Do Patients Really Care How Much You Care?

December 5, 2019

Testing says your potential patients may not be very interested in claims about how much you care. In home health, it is almost ubiquitous marketing material touts how much this agency cares and how honest their compassion is. Are these claims persuasive to prospective clients or would the agencies be better served to make a […]

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