For the past few years, Facebook Target Marketing and Search Results Now have been the king and queen of push and pull marketing respectively. Until recently, no advertising channel other than Facebook or direct mail offered the age and geography...
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Why and How to Market to Past Patients for Home Health and Physical Therapy Growth
October 23rd, 2020
In home health marketing and physical therapy marketing, past patients prove to be the second-most lucrative target audience for marketing efforts. If your agency or practice has any budget at all dedicated to direct-to-consumer marketing,...
Eight Steps to a Loyal Referral Source
June 21st, 2020
Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight...
Facebook Costs Down 42%!
April 16th, 2020
The cost of advertising
on Facebook dropped 19% from October 2019 to February 2020, and it dropped
another 29% from February 2020 to mid-April 2020. Our clients are enjoying the
lowest cost per impression on Facebook that we have ever seen. If you...
Help Wanted Ads Perform Up to 222% Better with Learn More Button Versus an Apply Now Button
April 10th, 2020
In a help wanted
advertising campaign on the Facebook advertising platform, we recently
experimented with call-to-action buttons. We found that “Learn More” call to action
buttons generated 30% to 222% more clicks per audience member compared...
Should I Advertise on More Social Media than Facebook?
March 6th, 2020
Facebook is one of the best advertising options for local healthcare
providers because the costs can be as low as 2 pennies per ad-view (all
inclusive) and the targeting can include age, profession, interests, and very
specific geography. For most...