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How the Name-Recognition Effect Increases Census

October 7, 2019

Name recognition refers to the extent to which a consumer will claim familiarity with a business or product after being exposed to the name. In our articles, Brazzell Marketing Agency often jumps right over name recognition to discuss Top-of-Mind Awareness, a crucial component of maximizing referrals from doctors and discharge planners. However, name recognition has […]

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Physical Therapy Provider Pays $25K in HIPAA Fines for Publishing Patient Testimonials

September 7, 2019

Did you know that a physical therapy provider was once fined $25,000 for HIPAA violations related to patient testimonials? If you are a licensed healthcare professional or operating as a licensed healthcare company, you are likely bound by very specific and strict laws to not divulge any information about your patients/clients. Under the Health Insurance […]

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How to Manage a Facebook Business Page Without Using a Personal Account

August 6, 2019

Are you or some of your employees hesitant about using personal Facebook accounts to manage business pages at work? You’re not alone. At Brazzell Marketing Agency we help clients with Facebook design, content posting, review management, and Facebook advertising campaigns, and we hear this almost daily. Businesses want to log in to their Facebook pages […]

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If Marketing is a Sideline Activity for You, Outsource it to Someone Who Lives for Marketing

July 23, 2019

by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]

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How to Increase the Reach of Your Facebook Posts

July 6, 2019

The news feed is your friend; the news feed is your challenger. To increase the reach of your Facebook posts, you want your posts to appear as close to the top of people’s news feeds as possible. Facebook users who see your content will see the vast majority of it in their own news feeds, […]

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