So you've started a home care agency or you've decided it's time to take your small home business to the next level. How do you create a steady stream of new clients so your business can grow? How do you do this on an annual marketing budget that is...
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Home Care Marketing
Lookout Facebook! Here Comes Audio Target Marketing.
November 21st, 2020
For the past few years, Facebook Target Marketing and Search Results Now have been the king and queen of push and pull marketing respectively. Until recently, no advertising channel other than Facebook or direct mail offered the age and geography...
Tips and tricks. The free Google My Business feature makes a serious impact on the revenue of physical therapy providers, home care agencies, home health agencies, etc. It definitely deserves attention from time to time. You may have known this...
See What People Type When Searching for Home Care
July 7th, 2020
Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online...
Get More Leads by Turning Off the Spam Filter
May 6th, 2020
We hear this same thing about twice per month. Important
leads received over the website were missed or responded to late because the
email went to a spam folder. Are your community liaisons allowing an algorithm
to throw leads in the trash? If...
Shopping for Home Care Online is Up During COVID-19
March 21st, 2020
The current economy and mood in the U.S. has a possibility of
affecting online shopping for home care – especially private-pay home care. On
one hand, people have seen their stock market values plunge 33%, and they are
trying to keep their...