Tips and tricks. The free Google My Business feature makes a serious impact on the revenue of physical therapy providers, home care agencies, home health agencies, etc. It definitely deserves attention from time to time. You may have known this asset as your Google Local page or Google+ business page. Those are now merged into […]

Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online will type “home care” in a search engine and that people searching […]

We hear this same thing about twice per month. Important leads received over the website were missed or responded to late because the email went to a spam folder. Are your community liaisons allowing an algorithm to throw leads in the trash? If you’ve ever said, “Oh, it went to spam,” you are probably missing […]

The current economy and mood in the U.S. has a possibility of affecting online shopping for home care – especially private-pay home care. On one hand, people have seen their stock market values plunge 33%, and they are trying to keep their distance from one another. On the other hand, people may have increasing awareness […]

Advertising in search engines such as Google is a great way to promote home care agencies, direct access physical therapy, and many other types of services. There are a lot of people looking for your services on Google right now. For instance, in most service areas, there are tens of thousands to hundreds of thousands […]