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OIG Allows Free Home Health Introductory Visits but with Specific Conditions

December 20, 2019

Are you thinking of offering a free introductory visit? First consider the regulations and the rulings of the Office of the Inspector General (OIG). The OIG posted an advisory opinion allowing free introductory visits by home health agencies. [Download PDF: OIG Advisory Opinion Allowing Free Home Health Introductory Visits] However, before home health agencies interpret […]

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How To Calculate the Number of People Looking for Your Service Online

October 22, 2019

Business owners are often surprised when they figure out how many online searches are occurring for home care, home health, hospice, and physical therapy. For most practices and agencies, there are tens of thousands to hundreds of thousands of relevant searches monthly! Imagine all those people trying to find providers and who must be getting […]

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Physical Therapy Provider Pays $25K in HIPAA Fines for Publishing Patient Testimonials

September 7, 2019

Did you know that a physical therapy provider was once fined $25,000 for HIPAA violations related to patient testimonials? If you are a licensed healthcare professional or operating as a licensed healthcare company, you are likely bound by very specific and strict laws to not divulge any information about your patients/clients. Under the Health Insurance […]

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If Marketing is a Sideline Activity for You, Outsource it to Someone Who Lives for Marketing

July 23, 2019

by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]

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How Being Number One in Google Can Hurt Your Business

June 8, 2019

America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly assume that higher is better. In search advertising campaigns such as Brazzell’s Search Results Now, businesses are […]

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