Effective October 1, 2018, Facebook has greatly simplified the targeting options for its paid advertising. Perhaps overreacting to negative press, Facebook removed what it calls the partner targeting information. Facebook previously purchased information on people’s income, home value, number of people in the household, etc., and incorporated this data into its own data for more […]
Facebook Removes Many Ad Targeting Options
October 5, 2018Effective October 1, 2018, the Centers for Medicare and Medicaid Services (CMS) will begin value-based purchasing for skilled nursing facilities (SNFs). CMS will base penalties and rewards exclusively on one measure: all-cause, 30-day hospital readmissions. The bottom 40% of SNFs on this measure face a 2% payment penalty from Medicare. Sixty percent of the payments […]
August 8, 2018 If your home health agency needs a new website (or its first website), there's no time like the present. Brazzell Marketing Agency now offers free websites with your purchase of annual hosting and domain. These websites would cost $810 to $979 to develop as custom websites, but using our pre-designed websites, you […]
To get more patients, give them more ways to contact you. This means letting clients reach out to you in the way that is most convenient and comfortable to each of them. Let's run down a list of tips. Facebook Message Box Pop-Ups We explored this one in detail in last week's article. Facebook will […]
Displaying brochures and supplying brochures at various points around town serves as a classic home care marketing strategy. Home care marketers commonly find themselves running out of ideas for where to continue this strategy. As with most advertising, you need thousands of impressions to be in your community for the advertising to have a good chance […]