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Announcing Free Websites for Non-Medical Home Care

April 9, 2018

April 9, 2018: If your non-medical home care agency does not have a website, there's no time like the present. Simply purchase annual hosting and domain from Brazzell Marketing Agency, and we will brand a pre-designed website to your agency, put your contact information in it, and have it up and running within one business day! […]

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CMS Opens Door to Medicare Paying for Non-Skilled Home Care

April 3, 2018

April 3, 2018 Near the bottom of a Medicare Advantage rate announcement yesterday, CMS (Centers for Medicare and Medicaid Services) stated that in 2019, they will allow Medicare Advantage plans to use Medicare benefits to pay for non-skilled home care. Medicare Advantage plans receive a lump sum payment for the individual patients they insure, and […]

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The Unspoken Message Rings Most True

March 29, 2018

  “Each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.” Dr. Marshall McLuhan, Understanding Media: The Extensions of Man. The philosophy of Marshall McLuhan offers insight into issues with which business managers still grapple today.  McLuhan coined the phrase, “The medium is the message.” In the world […]

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How to Order Your Services Lists for Maximum Results

March 15, 2018

Amazing but true, we are finding that the order of services in your services lists matters. Our Search Results Now program sends people who are searching for specific services to the websites of our clients. Then we track the percentages of prospects who contact the agency or practice after seeing the search ad. This gives us […]

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Tips for Using Medicare Compare in Your Marketing

August 25, 2017

With Medicare launching Hospice Compare earlier this month, hospice agencies across the country will be adjusting their marketing strategies. Now, Medicare publishes objective data on the quality of care at each hospice and compares this to national norms. Medicare has published comparison data for home health for more than a decade. Now would be a […]

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