April 5, 2017: With the exception of local medical journals available in a handful of markets, there are only two cost-effective ways to advertise directly to doctors: Facebook and direct mail. Here, we quickly review the strengths and weaknesses of each, so you can better manage your marketing mix. For an established home health agency […]

So you've started a home care agency or you've decided it's time to take your small home business to the next level. How do you create a steady stream of new clients so your business can grow? How do you do this on an annual marketing budget that is less than what some major franchises […]