Before worrying about ads or marketing budgets, take 5 minutes to check for these 3 common leaks in your sales funnel. They’re costing providers clients every single day—and most don’t even realize it. At first glance, these three referral leaks may sound like common sense. It’s easy to assume, “That’s not us. That’s the other […]

Tips and tricks. The free Google My Business feature makes a serious impact on the revenue of physical therapy providers, home care agencies, home health agencies, etc. It definitely deserves attention from time to time. You may have known this asset as your Google Local page or Google+ business page. Those are now merged into […]

Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online will type “home care” in a search engine and that people searching […]

Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight steps and discuss the implications these steps have on your marketing strategies. Build […]

A study published in the Journal of the American Geriatrics Society in January reports that certain patients discharged from a skilled nursing facility (SNF) without home health had 32% higher mortality compared to patients who received home health. SNF discharges denied home health also experienced 11% more rehospitalizations within 30 days. Unfortunately, the study also […]