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When is Conservative Advertising the Smarter Way to Go?

March 5, 2015

When is conservative advertising the smarter way to go? Some recent advertising results give us an interesting answer. Business owners often feel like they need to be loud in their advertising to get attention. But we must weigh the need to get attention against the impression that loud advertising leaves. Most people, and especially health […]

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Quick! Name a Great Place to Buy Coffee!

January 5, 2015

The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exist lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive.  More importantly, you can control your position on the lists.  The heading for each list is […]

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How Branding Overreach Hurts You with Doctors

January 5, 2015

We have begun using the term “Branding Overreach” to describe a common marketing mistake that is not well tolerated by educated customers. When highly educated and highly skeptical customers (e.g. doctors and social workers) evaluate a company to decide on a level of trust, one of the warning signs that a company cannot be trusted […]

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National Poll Finds More Than Eight in Ten Americans Support Action to Prevent Cuts to Medicare Home Health

August 19, 2014

Democratic, Republican and Independent Voters Alike Express Stronger Support for Lawmakers Who Vote in Favor of Legislation to Replace Medicare Cuts with Payment Reforms WASHINGTON – A new national survey finds registered voters overwhelming support Congressional action to stop cuts to the Medicare home health benefit, which are estimated to directly affect more than one million seniors […]

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A New Way for Home Health and Physical Therapy to Reach Doctors

July 8, 2014

July 8, 2014 Just four months ago, Brazzell Marketing Agency published an article titled “In This Digital Age, What is the Best Way to Reach Doctors?”  Through a process of elimination, we demonstrated that personal contact and direct mail were not only the best ways to reach a local group of doctors, they were virtually […]

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