This is a precarious position occupied by many physical therapy practices, hospice providers, home health agencies, and other referral-based healthcare providers. Trying to expand your referral base is a catch 22. Marketing to existing referral sources costs much less per referral and protects referral source loyalty. If you aren’t staying in touch with your active […]
The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]
How Home Health Marketing Can Save Lives in a COVID-19 Epidemic. Evidence suggests that U.S. doctors historically lean away from home health for these types of cases, despite guidelines suggesting otherwise. Here we discuss methods to help doctors and discharge planners to better utilize home health in respiratory infection cases, thereby increasing healthcare capacity, saving money, and saving lives.
Are you thinking of offering a free introductory visit? First consider the regulations and the rulings of the Office of the Inspector General (OIG). The OIG posted an advisory opinion allowing free introductory visits by home health agencies. [Download PDF: OIG Advisory Opinion Allowing Free Home Health Introductory Visits] However, before home health agencies interpret […]
There are many valid ways to increase home health referrals, but if you are an established home health agency with a flow of incoming home health referrals of ten per month or greater, one method stands head and shoulders above the rest. You may receive a great deal of advice about developing special programs and […]