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Do Patients Really Care How Much You Care?

December 5, 2019

Testing says your potential patients may not be very interested in claims about how much you care. In home health, it is almost ubiquitous marketing material touts how much this agency cares and how honest their compassion is. Are these claims persuasive to prospective clients or would the agencies be better served to make a […]

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Market to Loyal Referral Sources First

November 20, 2019

It may seem counterintuitive, but the first consideration in all good marketing plans should be referral sources who are already friendly and active. In the rush to create business growth, many marketing planners focus on new prospects and neglect the loyal, active referral sources. Considering active referral sources in your marketing strategy is more than […]

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How to Look Huge on a Small Marketing Budget

November 7, 2019

There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The impression alone is strongly beneficial because a perception of size and success leads […]

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How To Calculate the Number of People Looking for Your Service Online

October 22, 2019

Business owners are often surprised when they figure out how many online searches are occurring for home care, home health, hospice, and physical therapy. For most practices and agencies, there are tens of thousands to hundreds of thousands of relevant searches monthly! Imagine all those people trying to find providers and who must be getting […]

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What’s Wrong With “How Did You Hear About Us?”

September 22, 2019

Imagine you started a new advertising campaign. Within weeks, 100% of your new clients respond to "How did you hear about us?" by citing that new advertising campaign. A lot of practice managers would think they had found the advertising method that definitely works for them. However, also imagine that you check your end-of-quarter numbers […]

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