The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
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home health newsletters
Why and How to Market to Past Patients for Home Health and Physical Therapy Growth
October 23rd, 2020
In home health marketing and physical therapy marketing, past patients prove to be the second-most lucrative target audience for marketing efforts. If your agency or practice has any budget at all dedicated to direct-to-consumer marketing,...
Eight Steps to a Loyal Referral Source
June 21st, 2020
Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight...
Patients Denied Home Health after Skilled Nursing Facility Experience 32% Higher Mortality
May 25th, 2020
A study published in the Journal of the American
Geriatrics Society in January reports that certain patients discharged from
a skilled nursing facility (SNF) without home health had 32% higher mortality
compared to patients who received home...
At the turn of the century, our marketing advice to healthcare providers that needed doctors’ orders had a recurring theme: target the doctors. It sounds simple now, but back then, a quick review of marketing budgets frequently revealed a...
Will Doctors Let Home Health Help with Respiratory Infections?
March 21st, 2020
How home health marketing can save lives in a COVID-19
epidemic.
U.S. Doctors Historically Lean Away from Home Health
Historically, U.S. doctors have leaned heavily toward inpatient
care for pneumonia and respiratory tract infections. This...