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Eight Steps to a Loyal Referral Source

June 21, 2020

Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight steps and discuss the implications these steps have on your marketing strategies. Build […]

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Patients Denied Home Health after Skilled Nursing Facility Experience 32% Higher Mortality

May 25, 2020

A study published in the Journal of the American Geriatrics Society in January reports that certain patients discharged from a skilled nursing facility (SNF) without home health had 32% higher mortality compared to patients who received home health. SNF discharges denied home health also experienced 11% more rehospitalizations within 30 days. Unfortunately, the study also […]

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Doctors are Giving You a Blueprint for How to Persuade Them. Are You Using It?

May 23, 2020

  At the turn of the century, our marketing advice to healthcare providers that needed doctors’ orders had a recurring theme: target the doctors.  It sounds simple now, but back then, a quick review of marketing budgets frequently revealed a preponderance of spending on community-oriented marketing efforts. Today, most of our referral-based clients come to […]

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Will Doctors Let Home Health Help with Respiratory Infections?

March 21, 2020

How Home Health Marketing Can Save Lives in a COVID-19 Epidemic. Evidence suggests that U.S. doctors historically lean away from home health for these types of cases, despite guidelines suggesting otherwise. Here we discuss methods to help doctors and discharge planners to better utilize home health in respiratory infection cases, thereby increasing healthcare capacity, saving money, and saving lives.

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How to Increase Home Health Referrals

December 6, 2019

There are many valid ways to increase home health referrals, but if you are an established home health agency with a flow of incoming home health referrals of ten per month or greater, one method stands head and shoulders above the rest. You may receive a great deal of advice about developing special programs and […]

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