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How to Look Huge on a Small Marketing Budget

November 7, 2019

There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The impression alone is strongly beneficial because a perception of size and success leads […]

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If Marketing is a Sideline Activity for You, Outsource it to Someone Who Lives for Marketing

July 23, 2019

by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]

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Personal Photos Get 77% More Engagement than Stock Photography

April 5, 2019

Stock photography is great. It creates a professional appearance and makes ads more engaging than ads without photography. However, there is a better option. Grab that digital camera or even your cell phone and start taking pics of your therapists, nurses, and office that could work in your marketing. Or better yet, hire a professional photographer […]

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“Referrals are Down, and I Need a Quick Boost.”

March 7, 2019

Here's a method that can get you new home health starts-of-care today. If you are an established home health agency, and referrals have declined recently, then you have nurses who are not fully scheduled. Schedule time for each nurse to sit in the office and telephone your old patient list. Have nurses call patients and […]

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Medicare Adds Payment & Value of Care to Home Health Compare

February 10, 2019

In 2019, Medicare’s Home Health Compare features a new measure: “Payment & Value of Care.” This measure shows how much the agency gets paid per episode compared to the average home health agency nationwide. There’s nothing wrong with getting paid well, of course, but for those agencies costing Medicare 10% less or greater, there are some […]

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