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Do Doctors Read Their Mail?

January 12, 2019

A mistake that administrators and practice managers often make when planning their marketing mix is to think about the various types of advertising that they personally avoid and how they have managed to avoid it.  In the case of direct mail (i.e. home health newsletters, physical therapy newsletters, hospice newsletters), managers sometimes focus on the […]

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Will CMS Incentives Make Skilled Nursing Facilities Send More Referrals?

August 21, 2018

Effective October 1, 2018, the Centers for Medicare and Medicaid Services (CMS) will begin value-based purchasing for skilled nursing facilities (SNFs). CMS will base penalties and rewards exclusively on one measure: all-cause, 30-day hospital readmissions. The bottom 40% of SNFs on this measure face a 2% payment penalty from Medicare. Sixty percent of the payments […]

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The Danger of Sending the Same Newsletters to Patients and Doctors?

June 21, 2018

Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of communication. Sending your patient-oriented newsletters to doctors may facilitate top-of-mind awareness, but it can also backfire as some doctors will perceive […]

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How and Why You Should Build an Email List

May 10, 2018

For home health, home care, and physical therapy, absolutely every agency and practice should be using email newsletters. Among your local population, there is one group of people who are more likely than anyone else to use your services in the near future. It's your past patients and their close family members. They have health issues. They […]

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The Unspoken Message Rings Most True

March 29, 2018

  “Each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.” Dr. Marshall McLuhan, Understanding Media: The Extensions of Man. The philosophy of Marshall McLuhan offers insight into issues with which business managers still grapple today.  McLuhan coined the phrase, “The medium is the message.” In the world […]

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