Conventional wisdom in the marketing industry holds that your advertising must reach customers 12 times before they will take action. While this is largely true, healthcare providers who have conducted successful communications programs know that many referral sources respond long before 12 communications. How can the conventional wisdom of 12 impressions be true when so […]

  In home health, physical therapy, and even home care, automatic referrals from the local medical community can be one of the best ways to sustain and grow a practice (and for home health, those medical community referrals are usually the lifeblood of the agency). Naturally then, increasing those referrals requires communicating with doctors. Because […]

You might think to yourself, "Well of course home health reduces readmissions," but don't count on referral sources being so convinced. In fact, over the past 16 years of researching home health, we have never before come across a study that shows normal, Medicare-certified home health reducing hospital readmissions in general. Since it became clear in 2010 […]

When developing a home health marketing strategy for a Medicare-certified agency, there are two paths to consider. The ideal path is that your home health marketing strategy will generate referrals from medical referral sources such as doctors and discharge planners. This creates a predictable stream of business that allows agencies to focus more of their […]

In home health marketing and physical therapy marketing, past patients prove to be the second-most lucrative target audience for marketing efforts. If your agency or practice has any budget at all dedicated to direct-to-consumer marketing, the first place to look for advertising opportunities is your own past patients. Why are past patients such an important […]