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Many Businesses Have a False Impression of Their Search Engine Rankings. Here’s Why.

November 29, 2015

Google almost always tries to show you customized results, even when you are not logged in. They track your location, your search history, and even your clicking patterns. Then they try to show you the results they think you individually will like best. Managers will often try to see how well they are doing in a particular […]

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If You Want to List Job Opportunities on the Careers Page of Your Website, List Them On 100 Other Websites As Well – With One Click

November 2, 2015

Update 9/29/19: It appears that ZipRecruiter no longer operates this way. Us My Recruiter instead.   Want to list current job opportunities on the careers page of your website? Don't. It's better to put them on ZipRecruiter.com first. Then any changes you make at ZipRecruiter can automatically appear on your website as well as 100+ other job […]

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Improving Utilization of Hospice Benefits among Minorities

September 8, 2015

The National Hospice and Palliative Care Organization's annual report, “NHPCO Facts and Figures: Hospice Care in America,” shows that, while hospice utilization is on the rise, African Americans, Hispanics, and Latinos continue to be 25% to 65% less likely to access hospice benefits. Numerous investigations using primarily surveys and focus groups have attempted to understand and […]

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Search Engine Results Will Be Changing for Everyone. How to Ensure You Will Benefit.

March 19, 2015

Effective April 21, 2015, there will be a major shift in the way Google chooses which websites to display in search. Use the Google tool on this page to give you some insight about how your website will fare: www.google.com/webmasters/tools/mobile-friendly/ Google wants the internet to be mobile-friendly, on their terms. They are already giving preference […]

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One Easy Way to Shoot to the First Page of Google Search Results

January 1, 2015

One easy way to shoot to the first page of Google search results is to create a Google+ page for your business. In 2010, this was a surefire way to get on the 1st page of search results. Now that so many businesses have Google+ pages, it’s hit or miss, but it does still work […]

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