Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight steps and discuss the implications these steps have on your marketing strategies. Build […]

Of all the subjects representatives can share with doctors, enhanced billing opportunities get the most attention. Hospice representatives and marketing planners have a new opportunity in some old codes: advance care planning. This past November, the Journal of the American Medical Association published a review of more than eighteen thousand Medicare billing records for patients […]

This is a precarious position occupied by many physical therapy practices, hospice providers, home health agencies, and other referral-based healthcare providers. Trying to expand your referral base is a catch 22. Marketing to existing referral sources costs much less per referral and protects referral source loyalty. If you aren’t staying in touch with your active […]

The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]

Imagine you started a new advertising campaign. Within weeks, 100% of your new clients respond to “How did you hear about us?” by citing that new advertising campaign. A lot of practice managers would think they had found the advertising method that definitely works for them. However, also imagine that you check your end-of-quarter numbers […]