by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]

A report published last month by the Kaiser Family Foundation finds that one in three Medicare beneficiaciaries have enrolled in Medicare Advantage plans. This is up from 18% in 1999. The good news is that for those agencies having trouble breaking into Medicare Advantage plans, the majority of seniors still use traditional Medicare. Also, if Medicare Advantage is […]

In a word, “no.” Plenty of us are feeling down about social media, especially Facebook. They’ve been getting a lot of bad press. Of course, the companies generating bad coverage of Facebook are competing with Facebook for your advertising dollars. So let’s grab a grain of salt and look at the numbers. Seven of Ten […]

America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly assume that higher is better. In search advertising campaigns such as Brazzell’s Search Results Now, businesses are […]

Special Guest Author: Melanie Stover, Home Care Sales The demand for home care services is increasing by the day and this trend does not seem likely to lose momentum even in the years to come. With such a boom in this business, it’s unlikely that a home care agency wouldn’t flourish. But the fact is; […]