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Reputation Effect: The Secret to Making All Your Ads Work Better

August 25, 2017

Here we share a secret to having more successful advertising campaigns and to getting more out of them. In our current culture of on-demand gratification, small businesses hurriedly study their numbers from click reports and “how did you hear about us” surveys. Managers unconsciously cling to notions of advertising effectiveness that follow the model of […]

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Tips for Using Medicare Compare in Your Marketing

August 25, 2017

With Medicare launching Hospice Compare earlier this month, hospice agencies across the country will be adjusting their marketing strategies. Now, Medicare publishes objective data on the quality of care at each hospice and compares this to national norms. Medicare has published comparison data for home health for more than a decade. Now would be a […]

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Marketing to Doctors: Mail vs. Email

April 19, 2017

Home health agencies, hospice agencies, and physical therapy practices have so much to gain from physician referrals that regularly scheduled marketing communication with them should be a core component of all marketing plans. We periodically receive the question of whether mail or email is better for this marketing. For established agencies and practices, postal mail […]

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Which EHR are Doctors Using? Matching EHRs as a Marketing Tool.

April 12, 2017

More and more, home health agencies are noticing that doctors and discharge planners show preference for home health agencies using a compatible electronic health records software (EHR). When everyone can more easily connect, it makes referrals and care coordination easier. This being the case, choosing an EHR becomes a marketing decision in addition to a […]

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Advertising to Doctors: Facebook versus Direct Mail

April 5, 2017

April 5, 2017: With the exception of local medical journals available in a handful of markets, there are only two cost-effective ways to advertise directly to doctors: Facebook and direct mail. Here, we quickly review the strengths and weaknesses of each, so you can better manage your marketing mix. For an established home health agency […]

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