Have you ever noticed how quickly a doctor or discharge planner will scan your brochure and then dismiss it? It’s not that you have a bad brochure. It’s that most general-purpose brochures are written with the informational needs of the general public in mind. Medical referral sources have different informational needs. Sometimes satisfying those informational […]

Broadly speaking, advertising can be divided into two categories: push and pull. They perform differently and have to be managed differently. Understanding the difference and managing each for what it is helps managers get more out of their marketing efforts. Push advertising means advertising that inserts into media while the audience is doing something else. […]

The majority of home health agencies and physical therapy practices are not using the gold standard for measuring the effectiveness of their marketing plan. This represents a great opportunity for you. When you use the gold standard for measuring marketing effectiveness, you will continuously shape the most effective marketing plan in your region, and gain a […]

The National Hospice and Palliative Care Organization's annual report, “NHPCO Facts and Figures: Hospice Care in America,” shows that, while hospice utilization is on the rise, African Americans, Hispanics, and Latinos continue to be 25% to 65% less likely to access hospice benefits. Numerous investigations using primarily surveys and focus groups have attempted to understand and […]

While there is a trend toward greater patient involvement in healthcare decision making, the debate about whether to discuss prognosis with terminally ill patients continues. On one hand, advocates of the end-of-life conversation say that the availability of a candid but sensitive conversation about prognosis is vital to the patient’s ability to conduct informed decision […]