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Hospice Newsletters

Quick! Name a Great Place to Buy Coffee!

November 9th, 2020
The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
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If Marketing is a Sideline Activity for You, Outsource it to Someone Who Lives for Marketing

July 23rd, 2019
by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source...
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Will CMS Incentives Make Skilled Nursing Facilities Send More Referrals?

August 21st, 2018
Effective October 1, 2018, the Centers for Medicare and Medicaid Services (CMS) will begin value-based purchasing for skilled nursing facilities (SNFs). CMS will base penalties and rewards exclusively on one measure: all-cause, 30-day hospital...
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The Danger of Sending the Same Newsletters to Patients and Doctors?

June 21st, 2018
Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of...
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