The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
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Hospice Newsletters
Hospice Agencies Should Know that Doctors are Not Billing for Advance Care Planning
April 24th, 2020
Of all the subjects representatives can share with doctors,
enhanced billing opportunities get the most attention. Hospice representatives
and marketing planners have a new opportunity in some old codes: advance care
planning. This past November,...
If Marketing is a Sideline Activity for You, Outsource it to Someone Who Lives for Marketing
July 23rd, 2019
by Gary Brazzell
When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source...
Referral Source Marketing Now that PAs Can Serve as Hospice Attending Physicians
September 8th, 2018
The Centers for Medicare & Medicaid Services have announced that effective January 1, 2019, they will recognize physician assistants (PAs) as designated hospice attending physicians. Limitations apply, but this may increase the role PAs...
Will CMS Incentives Make Skilled Nursing Facilities Send More Referrals?
August 21st, 2018
Effective October 1, 2018, the Centers for Medicare and Medicaid Services (CMS) will begin value-based purchasing for skilled nursing facilities (SNFs). CMS will base penalties and rewards exclusively on one measure: all-cause, 30-day hospital...
Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of...