Do doctors even read promotional pieces sent to them by mail? The success measures coming out of Brazzell's Referral Doubling Strategy answer, "Without a doubt, yes, doctors read promotional pieces sent by direct mail." Of course, this doesn't mean you can send any old self-serving piece of promotion and expect to get a response. Here […]

With Medicare launching Hospice Compare earlier this month, hospice agencies across the country will be adjusting their marketing strategies. Now, Medicare publishes objective data on the quality of care at each hospice and compares this to national norms. Medicare has published comparison data for home health for more than a decade. Now would be a […]

Home health agencies, hospice agencies, and physical therapy practices have so much to gain from physician referrals that regularly scheduled marketing communication with them should be a core component of all marketing plans. We periodically receive the question of whether mail or email is better for this marketing. For established agencies and practices, postal mail […]

April 5, 2017: With the exception of local medical journals available in a handful of markets, there are only two cost-effective ways to advertise directly to doctors: Facebook and direct mail. Here, we quickly review the strengths and weaknesses of each, so you can better manage your marketing mix. For an established home health agency […]

The National Hospice and Palliative Care Organization's annual report, “NHPCO Facts and Figures: Hospice Care in America,” shows that, while hospice utilization is on the rise, African Americans, Hispanics, and Latinos continue to be 25% to 65% less likely to access hospice benefits. Numerous investigations using primarily surveys and focus groups have attempted to understand and […]