Did you know that the effectiveness of BMA's Referral Doubling Strategy is verified by a controlled trial?  How many marketing strategies in home health, physical therapy, or hospice can say that?  As far as we know, the answer is one. We gathered the Medicare cost reports of home health agencies using the Referral Doubling Strategy. […]

Every year, practices and agencies embark on very good marketing tactics and then abandon them because managers and administrators didn't measure the effectiveness correctly.  With today's shrinking healthcare dollar, you cannot afford to let go the marketing strategies that actually work for you.  Fortunately, measuring the effectiveness of your marketing strategies well takes remarkably little […]

With policy makers working to drive down the cost of healthcare, we can expect continuing pressure on the bottom line – even for the types of providers that tend to be cost-savers overall.  Knowing which of your marketing tactics are the real performers will help home health agencies and physical therapy practices manage their budgets […]

One of the numbers healthcare business owners absolutely must know is the gross profit on an average admission. Without this number, managers are flying blind when it comes to budgeting marketing strategies. Interestingly, the typical gross profit per admission for home health, home care, and outpatient physical therapy is roughly $700. This means if you […]

Broadly speaking, advertising can be divided into two categories: push and pull. They perform differently and have to be managed differently. Understanding the difference and managing each for what it is helps managers get more out of their marketing efforts. Push advertising means advertising that inserts into media while the audience is doing something else. […]