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Measuring Marketing Effectiveness: The Gold Standard

February 14, 2016

The majority of home health agencies and physical therapy practices are not using the gold standard for measuring the effectiveness of their marketing plan. This represents a great opportunity for you. When you use the gold standard for measuring marketing effectiveness, you will continuously shape the most effective marketing plan in your region, and gain a […]

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How Market Intelligence Was Used to Inspire the Sales Force to Greater Action

July 8, 2014

July 8, 2014 Here is a real-life vignette about a home health administrator who felt that her sales force was resting on their laurels and resistant to change.  The names have been deleted.  The administrator attempted to implement new training and methods designed to take the entire sales force to the next level of productivity […]

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Know the Census of Your Home Health Competition. Third Quarter 2013 Data is Ready.

May 11, 2014

Brazzell’s Early Market Intelligence can provide data on the census of your home health competition and market information a full year earlier than most sources, and for prices that start at $69 for a ten-county report.  Third quarter 2013 home health census data is now ready for order. Know whether your market is growing or […]

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What To Do When a Home Health Competitor is Giving Illegal Gifts

March 27, 2014

March 25, 2014 This is a vignette of how one home health agency handled a competitor that was giving extravagant gifts.  The names of the agencies have been changed. Home Health Care Agency A had ongoing concerns about a competitor that was giving extravagant luncheons and  gifts larger than the OIG will permit. Medical professionals had […]

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How to Know the Census of Your Home Health Competition and Why that Matters

February 10, 2014

Brazzell Marketing Agency has cracked the code for estimating the census of every home health agency in the country with data that is current as six months old.  Agencies can order market reports up to 10 counties for only $69 to $89.  Consultancies and chains also have options for ordering state or national reports.  With […]

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