Who knows how long it will take for our economy to return to normal? In the meantime, here’s one more way to have top-level marketing at the lowest possible prices. For those of you who are not currently using a logo that serves your company very well, VectorStock is a good source for logos at […]

Testing says your potential patients may not be very interested in claims about how much you care. In home health, it is almost ubiquitous marketing material touts how much this agency cares and how honest their compassion is. Are these claims persuasive to prospective clients or would the agencies be better served to make a […]

  What is a Logo Release Form? If you are paying for a custom logo design, you are within your rights to request a logo release form. This is a standard form in which the designer (1) attests that the logo is original work and (2) that releases to you all rights to the logo. […]

June 18, 2016 Have you ever had the experience of seeing an employee’s name in print and being unable to remember who that person is? Later, you see the person’s face, and the visual input unlocks a portion of your mind full of memories about the person. Your logo works the same way. It increases […]

We have begun using the term “Branding Overreach” to describe a common marketing mistake that is not well tolerated by educated customers. When highly educated and highly skeptical customers (e.g. doctors and social workers) evaluate a company to decide on a level of trust, one of the warning signs that a company cannot be trusted […]