Imagine you started a new advertising campaign. Within weeks, 100% of your new clients respond to “How did you hear about us?” by citing that new advertising campaign. A lot of practice managers would think they had found the advertising method that definitely works for them. However, also imagine that you check your end-of-quarter numbers […]

A report published last month by the Kaiser Family Foundation finds that one in three Medicare beneficiaciaries have enrolled in Medicare Advantage plans. This is up from 18% in 1999. The good news is that for those agencies having trouble breaking into Medicare Advantage plans, the majority of seniors still use traditional Medicare. Also, if Medicare Advantage is […]

All home health agencies know that hospital discharge planners make lots of referrals. Interestingly, some home health administrators are convinced that doctors don’t make referrals. How many referrals should an agency be getting from doctors? Here’s the definitive answer from MedPac’s 2018 report to the Congress on Medicare payment policy. MedPac reports that 66% of […]

America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly assume that higher is better. In search advertising campaigns such as Brazzell’s Search Results Now, businesses are […]

Stock photography is great. It creates a professional appearance and makes ads more engaging than ads without photography. However, there is a better option. Grab that digital camera or even your cell phone and start taking pics of your therapists, nurses, and office that could work in your marketing. Or better yet, hire a professional photographer […]