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The One Word That Increases Advertising Effectiveness 71%

March 5, 2019

Knowing the important difference between these two ads will improve the effectiveness of your advertising to seniors by 71%. Test yourself. See if you can find the difference between these ads before you read the answer in the following paragraphs. These two ads have been seen online more than 2,000 times, but one is getting […]

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The Single Most Cost-Efficient Way to Advertise to Doctors Ever

February 21, 2019

February 21, 2019: Physical therapy practices and home health agencies can serve interactive ads to doctors and their staff in a way that reaches 100 to 200 referral sources per day for about $4.82 per day. Clients are paying roughly 2.5 cents per advertising impression, all inclusive. That includes consulting, design, funding, and monitoring the ads. On […]

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Census Inertia: Why More Referrals Does Not Equal Higher Census

November 16, 2018

A first-of-its-kind study published in Pediatrics highlights a healthcare phenomenon we’ve been describing for years. If left unrecognized and unmanaged, this phenomenon crimps income potential and threatens the ability to accurately manage marketing. There are implications for quality of care as well. Jochen Profit MD, MPH, (Harvard / Beth Israel Deaconess Medical Center) and colleagues […]

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Cost Report Study Validates Brazzell’s Referral Doubling Strategy

September 5, 2018

Did you know that the effectiveness of BMA's Referral Doubling Strategy is verified by a controlled trial?  How many marketing strategies in home health, physical therapy, or hospice can say that?  As far as we know, the answer is one. We gathered the Medicare cost reports of home health agencies using the Referral Doubling Strategy. […]

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Measuring Marketing Effectiveness: How Much Response is Enough?

August 20, 2018

Every year, practices and agencies embark on very good marketing tactics and then abandon them because managers and administrators didn't measure the effectiveness correctly.  With today's shrinking healthcare dollar, you cannot afford to let go the marketing strategies that actually work for you.  Fortunately, measuring the effectiveness of your marketing strategies well takes remarkably little […]

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