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What To Do When a Home Health Competitor is Giving Illegal Gifts

March 27, 2014

March 25, 2014 This is a vignette of how one home health agency handled a competitor that was giving extravagant gifts.  The names of the agencies have been changed. Home Health Care Agency A had ongoing concerns about a competitor that was giving extravagant luncheons and  gifts larger than the OIG will permit. Medical professionals had […]

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How to Know the Census of Your Home Health Competition and Why that Matters

February 10, 2014

Brazzell Marketing Agency has cracked the code for estimating the census of every home health agency in the country with data that is current as six months old.  Agencies can order market reports up to 10 counties for only $69 to $89.  Consultancies and chains also have options for ordering state or national reports.  With […]

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Print and Broadcast Advertising: There’s a New Sheriff in Town

January 9, 2014

If you do any print, radio, TV, or cable advertising, there’s something you need to see. Whether you have placed your ads on pharmacy bags, in newspapers, or on billboards, you have probably never received an advertising deal as good as the one available from this source.  You’ve heard of it, and it’s in your […]

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