Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight steps and discuss the implications these steps have on your marketing strategies. Build […]

A study published in the Journal of the American Geriatrics Society in January reports that certain patients discharged from a skilled nursing facility (SNF) without home health had 32% higher mortality compared to patients who received home health. SNF discharges denied home health also experienced 11% more rehospitalizations within 30 days. Unfortunately, the study also […]

  At the turn of the century, our marketing advice to healthcare providers that needed doctors’ orders had a recurring theme: target the doctors.  It sounds simple now, but back then, a quick review of marketing budgets frequently revealed a preponderance of spending on community-oriented marketing efforts. Today, most of our referral-based clients come to […]

Referral pads remain a popular tool in physical therapy marketing. They sometimes have a role in home health marketing and home care marketing as well. We like to design them with 8.5” x 11” pages, so doctors can easily fax them. The standard size also gives us room for fun elements such as maps to […]

Of all the subjects representatives can share with doctors, enhanced billing opportunities get the most attention. Hospice representatives and marketing planners have a new opportunity in some old codes: advance care planning. This past November, the Journal of the American Medical Association published a review of more than eighteen thousand Medicare billing records for patients […]