This is a precarious position occupied by many physical therapy practices, hospice providers, home health agencies, and other referral-based healthcare providers. Trying to expand your referral base is a catch 22. Marketing to existing referral sources costs much less per referral and protects referral source loyalty. If you aren’t staying in touch with your active […]
Facebook Costs Down 42%!
April 16, 2020The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]
How to Increase Home Health Referrals
December 6, 2019There are many valid ways to increase home health referrals, but if you are an established home health agency with a flow of incoming home health referrals of ten per month or greater, one method stands head and shoulders above the rest. You may receive a great deal of advice about developing special programs and […]
Market to Loyal Referral Sources First
November 20, 2019It may seem counterintuitive, but the first consideration in all good marketing plans should be referral sources who are already friendly and active. In the rush to create business growth, many marketing planners focus on new prospects and neglect the loyal, active referral sources. Considering active referral sources in your marketing strategy is more than […]
How to Look Huge on a Small Marketing Budget
November 7, 2019There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The impression alone is strongly beneficial because a perception of size and success leads […]