Medicare-certified home health is a peculiar marketing environment. Professionals attempting to make headway in home health marketing have to wrap their heads around the fact that the people ordering home health are not the people receiving home health, and neither the people ordering nor the people receiving home health are the people paying for home health. […]

All home health agencies know that hospital discharge planners make lots of referrals. Interestingly, some home health administrators are convinced that doctors don’t make referrals. How many referrals should an agency be getting from doctors? Here’s the definitive answer from MedPac’s 2018 report to the Congress on Medicare payment policy. MedPac reports that 66% of […]

In 2019, Medicare’s Home Health Compare features a new measure: “Payment & Value of Care.” This measure shows how much the agency gets paid per episode compared to the average home health agency nationwide. There’s nothing wrong with getting paid well, of course, but for those agencies costing Medicare 10% less or greater, there are some […]

Effective October 1, 2018, Facebook has greatly simplified the targeting options for its paid advertising. Perhaps overreacting to negative press, Facebook removed what it calls the partner targeting information. Facebook previously purchased information on people’s income, home value, number of people in the household, etc., and incorporated this data into its own data for more […]

The Centers for Medicare & Medicaid Services have announced that effective January 1, 2019, they will recognize physician assistants (PAs) as designated hospice attending physicians. Limitations apply, but this may increase the role PAs choose to play in directing hospice referrals, making them more relevant in hospice marketing. PAs still may not conduct the face-to-face […]