Did you know that the effectiveness of BMA's Referral Doubling Strategy is verified by a controlled trial?  How many marketing strategies in home health, physical therapy, or hospice can say that?  As far as we know, the answer is one. We gathered the Medicare cost reports of home health agencies using the Referral Doubling Strategy. […]

Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of communication. Sending your patient-oriented newsletters to doctors may facilitate top-of-mind awareness, but it can also backfire as some doctors will perceive […]

Health care providers often have a need to transcend the traditional selling approach and instead work on awareness and education. When devising marketing plans and creating marketing messages, it is easy to fall into the trap of constantly selling. Selling is good and should be a part of any marketing strategy.  Selling is the process […]

Do doctors even read promotional pieces sent to them by mail? The success measures coming out of Brazzell's Referral Doubling Strategy answer, "Without a doubt, yes, doctors read promotional pieces sent by direct mail." Of course, this doesn't mean you can send any old self-serving piece of promotion and expect to get a response. Here […]

With Medicare launching Hospice Compare earlier this month, hospice agencies across the country will be adjusting their marketing strategies. Now, Medicare publishes objective data on the quality of care at each hospice and compares this to national norms. Medicare has published comparison data for home health for more than a decade. Now would be a […]