April 5, 2017: With the exception of local medical journals available in a handful of markets, there are only two cost-effective ways to advertise directly to doctors: Facebook and direct mail. Here, we quickly review the strengths and weaknesses of each, so you can better manage your marketing mix. For an established home health agency […]

One of the numbers healthcare business owners absolutely must know is the gross profit on an average admission. Without this number, managers are flying blind when it comes to budgeting marketing strategies. Interestingly, the typical gross profit per admission for home health, home care, and outpatient physical therapy is roughly $700. This means if you […]

Conventional wisdom in the marketing industry holds that your advertising must reach customers 12 times before they will take action. While this is largely true, healthcare providers who have conducted successful communications programs know that many referral sources respond long before 12 communications. How can the conventional wisdom of 12 impressions be true when so […]

  In home health, physical therapy, and even home care, automatic referrals from the local medical community can be one of the best ways to sustain and grow a practice (and for home health, those medical community referrals are usually the lifeblood of the agency). Naturally then, increasing those referrals requires communicating with doctors. Because […]

AMA Calls for Ban on Direct to Consumer Advertising of Prescription Drugs and Medical Devices: Yesterday, the AMA adopted this new policy with the stated goal of making prescription drugs more affordable. Physicians cited concerns that a growing proliferation of ads is driving demand for expensive treatments despite the clinical effectiveness of less costly alternatives. […]